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The Pokémon Company

The Pokémon Company



The Pokémon Company (株式会社ポケモン, Kabushiki Gaisha Pokemon, TPC) is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the Pokémon franchise, which consists of video games, a trading card game, anime television series, films, manga, home entertainment products, merchandise, and other ventures. It was established through a joint investment by the three companies holding the copyright and trademark of Pokémon—Nintendo, Game Freak, and Creatures—to focus in the multimedia franchise which became too big to be managed only by them. It was founded in April 1998 originally to operate the Pokémon Center stores in Japan before expanding to the entire franchise in October 2000 as it rebranded to its current name. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo. The company has separate subsidiaries that handle operations in different parts of the world, with the Pokémon Company International supporting the territories outside Asia and being responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, and the official Pokémon website on the territories outside Asia, including America and Europe. Since 2001, The Pokémon Company has handled publication of all Pokémon video games in Japan, while Nintendo handles distribution and worldwide co-publication with The Pokémon Company International. Both companies work together in localization, production, QA, and other aspects, while development is handled by different companies contracted in spin-offs and by Game Freak in mainline titles. The company is solely responsible for publishing and licensing mobile Pokémon titles, unlike console titles where it has help from Nintendo.