ATHICA Micromedia Fest

The ATHICA Micromedia Fest is a juried showcase of very short animated and photographic media objects (animated GIFs, Vine videos, and one-minute-or-less videos), shown in gallery kiosks and scheduled screenings. The GIF and Vine microformats are now responsible for democratizing the short form video across the Internet, in which average people can easily create and proliferate micromedia in order to engage, enlighten, and entertain. Micromedia bring together the spontaneity of participative culture and the aesthetics of digital artistic practice in a radical recontextualization of what it means to make and experience art.