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Connecting films to audiences

We are a non-profit startup working to create the most comprehensive database of independent films and film festivals, connecting filmmakers with fans and industry leaders. Think IMDb, but exclusively for festival films - with a "Where to Watch" link if the film is already out, and a "Get Notified" button if the film is not yet available for streaming.

Filmmaker, unlock your film's full potential!

During festival screenings, films experience their peak public interest — a time when audience engagement and excitement are at their highest.

Yet, this significant opportunity for attention often remains unexplored, as films typically make their online debut long after their festival appearances.

It’s not just about lost views; it’s about missing out on building a lasting relationship with your audience, the support and engagement that could fuel your next projects.

Vurchel ensures your audience's interest is retained. We alert your fans when the film is ready to stream, maintaining momentum from festivals for wider reach and engagement. With Vurchel, your film's buzz isn't just preserved — it's amplified.

Add your film to Vurchel.com

Vurchel

South Asian Film Festival of America

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2026

***The 2021 edition of SAFFA will be digital! Please note all films will be screened on a protected platform online and you will be able to guide audience size and location for your film screening(s)*** South Asian Film Festival of America (SAFFA) is a screening and awards platform for South Asians to showcase their film and digital work. SAFFA’s unique accessibility creates a platform for the new generation of South Asian artists to connect with global audiences through short films, web-series, social media films, and more. Showcasing diversity, creativity, and innovation, SAFFA introduces a culture-impact platform for creatives to share their experiences and narratives. SAFFA is hosted by Product of Culture (POC). POC empowers South Asian creatives and innovators to grow and thrive globally. Product of Culture is a WOC founded and funded collective that amplifies Brown brands + creatives with strategy, content, and experiences rooted in culture. We build opportunities for Brown brands + creatives to connect and collaborate with each other and elevate the strength of their work through culture-forward spaces, stages, and stories. You can find our initiatives www.productofculture.org

Contacts

southasianfilmfest.org/

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