Palm Springs International Film Festival Announces 2025 Dates and New Co-Presenting Sponsor

Short Summary:

The Palm Springs International Film Society has announced the 2025 Film Awards for January 3rd, with Silvercrest and IHG Hotels & Resorts as co-presenting sponsors. The 36th festival will run from January 2-13, 2025, celebrating cinematic storytelling and continuing its legacy as a significant precursor to the Academy Awards.

The Palm Springs International Film Society is set to hold its 36th annual Palm Springs International Film Festival from January 2-13, 2025. The accompanying Film Awards event is scheduled for January 3, 2025, at the Palm Springs Convention Center. This year, the Film Society is proud to introduce a new partnership with Silvercrest, a national advertising agency known for its innovative Local Marketing Automation Platform (LMap). Silvercrest, alongside IHG Hotels & Resorts, will co-present the esteemed Palm Springs International Film Awards.

Silvercrest, a Palm Springs-based firm, specializes in data-driven and technology-fueled advertising solutions. It offers a suite of marketing applications designed to enhance efficiency and excellence across various industries nationwide. This partnership marks Silvercrest's commitment as a multi-year presenting sponsor, demonstrating their dedication to supporting the art and science of film.

Festival Chairman Nachhattar Singh Chandi expressed excitement about the collaboration, citing Silvercrest's significant contribution to marketing and advertising in the Coachella Valley. William Rodriguez, founder and CEO of Silvercrest, highlighted the alignment between the company's mission to create impactful narratives and the festival's celebration of cinematic storytelling.

The new sponsorship agreement emerged from Silvercrest's partnership with Oak View Group, a global leader in live experience venue development and management. This collaboration includes the rebranding of the premium level at Acrisure Arena in Palm Desert as the Silvercrest Level, showcasing Silvercrest's commitment to the community.

The Palm Springs International Film Festival and Awards is a highlight of the Coachella Valley's cultural calendar and a critical stop in the film award season. Notably, nearly all honorees from the 2024 Film Awards received Academy Award nominations, with several securing Oscars in their respective categories. This recognition underscores the festival's influence and importance in the broader film industry.