77th Cannes Film Festival Unveils Official Poster, Featuring Akira Kurosawa’s Work
The official poster for the 77th Festival de Cannes has been unveiled, drawing upon the rich cinematic heritage of Akira Kurosawa. This year's poster, created by the artistic duo Hartland Villa (Lionel Avignon and Stefan de Vivies), centers around a poignant scene from the film "Rhapsody in August," which was presented at Cannes in 1991, outside of the competition. The film features a grandmother, a survivor of the Nagasaki atomic bombing, imparting lessons of love and integrity to her descendants.
"Rhapsody in August" is notable for its exploration of the scars left by war and the profound resilience of human spirit. The film serves as a reminder of the need for harmony and coming together, themes that resonate deeply with today’s global challenges. The selection of this image for the Cannes poster underscores the festival's commitment to cinema as a force for unity and healing.
In the words of the festival organizers, the Cannes Film Festival stands as "a universal sanctuary for expression and sharing," a testament to the power of film to bridge divides and foster a collective human experience. The poster not only celebrates Kurosawa's legacy but also cinema’s role in addressing societal issues and healing collective traumas.
The poster, bearing the credits of Shochiku Co., Ltd. for the film and Hartland Villa for the graphic design, encapsulates the transformative power of cinema that the Festival de Cannes aims to highlight each year. It is now available for pre-order from the festival’s online boutique, allowing cinephiles worldwide to own a piece of film history.