South by Southwest (SXSW) is an annual conference and set of festivals held in Austin, Texas, bringing together creative and technology communities across music, film and television, and innovation. Founded in 1987 as a music-focused event, SXSW has expanded into a multi-track program that combines keynote talks and conference sessions with film screenings, premieres, live music showcases across city venues, exhibitions, and industry networking.
Dates (2026): March 12–18, 2026. The 40th edition aligns major programming across the Innovation Conference, Film & TV Festival, and Music Festival over seven days and nights, alongside complementary events such as comedy programming.